Busey bank is clever

 I saw this Busey Bank sign yesterday and came to a realization that their logo is really clever. They use a pillar in the B of Busey. I didn't really see this as anything before this graphic design class but now my eyes have been opened. The funtion of the pillar in the B is to show off the pillar checking and pillar club that they have at Busey. It also seems to have a contemporary feel to it because of the simplicity and the conceptual imagery.